What Will You Learn?
By Learning this practical training, you will be able to:
- Increase any website or blog traffic through ethical Search Engine Optimization (SEO).
- Generate high-quality leads and grow e-commerce sales from the website through Pay-Per-Click (PPC / SEM) advertising. Google Ads (Adwords) and Bing Ads.
- Run display and remarketing campaigns.
- Capture, segment and manage subscribers to plan and execute a successful email marketing campaign.
- Use suitable social media channels to grow and engage an audience.
- Run social media ads on a platform like Facebook, Instagram, Twitter, Linkedin, etc
- Measure and optimize social media campaigns to check the performance and generate reports.
- Analyze and optimize your overall digital marketing activity
- Create and execute a formal digital marketing plan for your or your client’s business
Certifications:
Program Module:
Becoming a Certified Digital Marketing Professional will ensure you understand and are equipped with the useful tools and skills needed to create and implement a cohesive, highly effective digital marketing strategy.
There are ten modules in this program that provide in-depth coverage of all of the key disciplines required for best practice digital marketing, which include:
Introduction to Digital Marketing
- Principles of Digital Marketing
- Developing Objectives
- Digital Research
- Connecting with the Customer
Content Marketing
- Content Marketing Concepts and Strategy
- Using Content Research to Find Opportunities
- Developing a Content Marketing Plan
- Creating and Curating Content
- Publishing and Distributing Content
- Metrics and Performance
Social Media Marketing
- Key Social Platforms for Digital Marketing
- Setting up a Social Media Experience for a Business
- Growing and Engaging an Audience
- Creating and Optimizing Social Media Campaigns
- Developing Data-Driven Audience and Campaign Insights
Search Engine Optimization (SEO)
- SEO Fundamentals
- Aligning SEO and Business Objectives
- Keywords and SEO Content Plan
- Optimize Organic Search Ranking
- Measuring SEO Performance
Paid Search (PPC) Using Google Ads
- Fundamentals of Paid Search
- Paid Search Campaign Creation with Google Ads
- Search Campaign Management
- Paid Search Campaign Measurement
Display and Video Advertising
- Fundamentals of Display and Video Advertising
- Creating and Managing a YouTube Channel
- Google Display Network and Video Ad Formats
- Creating Display and Video Campaigns
- Targeting Display and Video Campaigns
- Measurement and Optimization
Email Marketing
- Email Marketing Fundamentals
- Tools and Strategy
- Email Design
- Creating an Effective Email Campaign
- Testing and Optimizing an Email Campaign
Website Optimization
- Growth Driven Design Fundamentals
- Setup up WordPress Website
- Setup up Shopify Website
- Landing Page Fundamentals
Setting up Analytics Tools
- Web Analytics Fundamentals
- Creating and Configuring a Google Analytics Account
- Setting Goals with Google Analytics
- Monitoring Campaigns with Google Analytics Reports
- Analyzing and Recording Google Analytics Data
- Setting Heat, Click and Scroll Mapping Tools
- Google Search Console Setup
Digital Marketing Strategy
- Digital Strategy Fundamentals
- Setting Strategy Objectives and KPIs
- Digital Strategy Research
- Developing a Creative Strategy
- Executing a Digital Marketing Strategy
- Communicating a Digital Marketing Strategy