Go from Beginner to Advanced
You’ll go from beginner to extremely high-level with course designed keeping in mind your needs. We understand that advancing and progressing your future career is important to you.
This digital marketing course which I designed is going to make a difference in your life. Stand out from the crowd and highlight your core capabilities.
Get 1-ON-1 training with our specially designed course from 12+ years of experienced professional.
What Will I Learn?
- How to market and sell e-commerce products
- Generate high quality leads for your business or clients
- Search Engine Optimization – Get found in the search engines (on page, off page and local optimization)
- Search Engine Marketing / Pay Per Click (Google and Bing Ads)
- Social Media Marketing and Advertising (Facebook and Instagram Ads, Twitter, Linkedin, Pinterest etc)
- Drive Traffic & Sales with simple “how to” Blog Posts and YouTube Video (Also include video marketing and advertising)
- Email Marketing (Get aware of tools like Aweber, Mailchimp, Hubspot)
- Conversion Optimization. Improve performance of landing pages or websites.
- Google analytics, Google search console, Heat mapping, Click and scroll mapping, Measure performance, Set goals and track success
- Learn how to build website (B2B in wordpress and E-commerce in shopify)
- Build and how to design landing pages and sales funnels
- Use new skills to gain work as a freelancer (work from home)
- What is affiliate marketing and how to run an affiliate campaign?
Curriculum For This Course
Introduction to Digital Marketing:
Principles of Digital Marketing
- Inbound and Outbound Strategies
- Digital Media Examples
- Traditional vs. Digital Marketing
- Principles of DMI’s 3i Methodology
- Digital Channels
Digital Research
- Audience Research
- Social Listening Platforms
Connecting with the Customer
- The Buyer’s Journey
- Five Marketing Functions
- 360 Digital Marketing Campaign
- Marketing Functions and Buyer Journey Stages
- Digital Marketing Concepts, Principles, Procedures and Tools
Search Engine Optimization
SEO Fundamentals
- Paid and Organic Search
- Key SEO Components
- Search Engine Introduction
- Common Search Query Types
- SERP (Search Engine Results Pages) Components
Aligning SEO and Business Objectives
- SEO Objective Types
- Create and Implement SEO Objectives
Keywords and SEO Content Plan
- Keyword Research Benefits
- Short and Long Tail Keywords
- Conduct Keyword Research
- Convert Keywords into SEO Content
Optimize Organic Search Ranking
- Technical Components for Visibility
- On-page Optimization
- Of-page Optimization
- SEO Audit
Measuring SEO Performance
- Traafc Sources
- SEO Metric Types
- Success Measurement
Social Media Marketing
Key Social Platforms for Digital Marketing
- Benefits of Social Media Marketing
- Infuential Social Media Platforms
- Key Terminology
Setting up a Social Media Experience for a Business
- Best Social Media Account Practices
- Facebook for a Business
- Twitter for a Business
- LinkedIn for a Business
- Instagram for a Business
Growing and Engaging an Audience
- Content Sharing Best Practices
- Sharing Stories & Video Content
- Development of content calendar
- Hashtag Usage Best Practices
- Twitter, LinkedIn, Instagram Content Best Practices
Creating and Optimizing Social Media Campaigns
- Campaign Set-up
- Facebook and Instagram Business Manager
- Twitter Ads Manager
- LinkedIn Campaign Manager
Developing Data-Driven Audience and Campaign Insights
- Campaign Tools Analysis
- Facebook, Twitter, LinkedIn, Instagram Tools and Analytics
Paid Search
Fundamentals of Paid Search
- Paid vs. Organic Search
- Customer Use of Search Engines
- Paid Search Benefits
- Elements of Paid Search Campaigns
Paid Search Campaign Creation with Google Ads
- Google Ads Manager Account vs. Child Account
- Google Ads Best Practice
- Paid Search and SEO Keyword Research
Search Campaign Management
- Advertising Budget Management
- Google Ads Bidding
- Optimize Paid Search Campaigns
Paid Search Campaign Measurement
- Paid Search KPIs
- Conversion Tracking with Google Ads
- How to Measure Success
Display and Video Advertising
Fundamentals of Display and Video Advertising
- Key Concepts, Benefits and Its Importance
- Best Platforms to Run these Ads
- Strategy Objectives
- Native Advertising
Creating and Managing a YouTube Channel
- YouTube Channel Setup
- Video Best Practices
- Content Management Best Practices
- YouTube Analytics and Reporting
Targeting Display and Video Campaigns
- Targeting Types
- Audience Targeting
- Advanced Google Ads Features
- Configure Ad Exclusions
- Remarketing Options
- Bidding Strategy
Google Display Network and Video Ad Formats
- Google Display Network Campaign Types
- Ad Formats and Sizes
Creating Display and Video Campaigns
- Google Ads Display Ad Campaign
- Responsive and Non-responsive Ads
- YouTube Channel and Google Ads Linking
- Standard Video Ad Campaigns
- YouTube Ads
Measurement and Optimization
- Key Display Campaign Metrics
- Video Campaign Metrics
- Performance Analysis of Display & Video Campaigns
- Conversion Optimization
Email Marketing
Email Marketing Fundamentals
- Key Concepts
- Inbound Email Marketing
Tools and Strategy
- Key Strategy Principles
- Email Service Providers (aweber, mailchimp, getresponse etc)
- Recipient Sources and Contact Databases
Testing and Optimizing an Email Campaign
- Test Components & A/B Testing
- Optimize Open and Click Through Rates
- Mobile Optimization
- Bounce Rates and Unsubscribes
Email Design
- Email Writing and Design
- Subject Lines & Copy Essentials
- Design & Image Best Practices
- Proper Use of Call-to-Actions (CTAs)
Creating an Effective Email Campaign
- Email Campaign Creation
- Delivery and Placement Challenges
- Campaign Management Best Practices
Marketing Automation
- Benefits of Automation Tools
- How to Setup Workflows
Website Optimization
Web Design and Website Optimization
- Website Optimization and SEO
- Optimization and Digital Marketing Strategy
- Key Components of Web Design
Publishing a Basic Website
- Website Hosting Options
- WordPress or Shopify Website & Themes
Design Principles and Website Copy
- Web Design Principles & Mobile-First Design
- Copy & A/B Best Practice Testing
User-Centered Design and Website Optimization
- UX and UI Design, Benefits and Principles
- User Experience Improvement and User Centered Design Methods
- Key Optimization Performance Factors
Website Metrics and Developing Insight
- Website Monitoring & Evaluation Tools
- Implement Monitoring and Optimization Best Practice
Tracking and Conversions
Web Analytics Fundamentals
- Insight Types for Digital Marketers
- Analytics Tools for Data Collection, Measurement and Analysis
- Google Analytics Benefits and Limitations
- Analytics Reporting Terminology
Creating and Configuring a Google Analytics Account
- Account Setup
- Tracking Code Installment
- Key Settings and Navigational Functions
- Account Settings and Filters
- Linking Google Analytics and Other Tools
Setting Goals with Google Analytics
- Setup Goals
- Match Website Activity to Goals
- Use Goal Funnels to Analyze Customer Conversion Journey
Monitoring Campaigns with Google Analytics Reports
- Campaign Types
- Audience, Acquisition, Google Ads, Behavior, Events and Conversion Reports
- Multi Channel Funnels Reporting Analyzing and Recording Google Analytics Data
- Custom reporting, Annotations and Custom Segments
- Standardized Data Process